Archive - BlueThread Notes

Hardware Is Back. And That Changes the Partnership Equation.

Hardware Never Really Left. Its Growth Is Creating New Partnership Opportunities.

Aug 15 • Rob Moyer

The Partner Skill Set Got Rewritten, and Nobody Updated the Job Description

What 90 companies and hundreds of live partner roles reveal about the rise of security, AI, and technical fluency in partnership hiring

Aug 8 • Rob Moyer

The Vocabulary Changed. The Work Didn’t.

Why the tools, terminology, and technology keep evolving, but growth still comes from finding the few things that matter and focusing on them…

Aug 5 • Rob Moyer

July 2026

The Compound Interest of Content

How content became an unexpected partnership channel for Bluethread

Jul 28 • Rob Moyer

The Biggest Partnership Mistake Is Betting on One Partner

Great partnership strategies look more like portfolios than pipelines.

Jul 26 • Rob Moyer

CRM Is Not Dead. It Got Promoted.

AI changed the interface. The system of record still runs the business.

Jul 23 • Rob Moyer

The New Preparation Gap

Everyone has AI. Very few have a point of view.

Jul 18 • Rob Moyer

The Next System of Record Is Context

Why competitive advantage will come from connecting signals, relationships, and intelligence instead of collecting more data.

Jul 16 • Rob Moyer

A new divide is emerging. It isn’t experience. It isn’t intelligence. It isn’t even AI.

Jul 11 • Rob Moyer

Three Early Signals from the State of Partnerships Survey

What partnership leaders are already telling us about AI, execution, and the future of ecosystem growth.

Jul 6 • Rob Moyer

RevOps Is Evolving. The Next Frontier Is Ecosystem Intelligence.

How Revenue Operations is expanding beyond your CRM to measure the ecosystem that actually drives growth.

Jul 3 • Rob Moyer

June 2026

Capital Allocation Is the Most Important Skill in Partnerships

Managing relationships is table stakes. Managing a portfolio of investments is what separates good partner leaders from great ones.

Jun 27 • Rob Moyer

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