Why subscribe?
This publication is for people building partnerships as a real growth lever, not a side project.
I focus first on partnerships, alliances, and ecosystem-led go-to-market. That work is informed by hands-on experience scaling partnerships and RevOps inside an AI-driven company at Gong, and applying those lessons to what actually works for solo operators and small businesses.
You won’t find big-company playbooks copied and pasted here. I break down how partnership strategy, AI-enabled RevOps, and GTM execution need to change when resources are constrained and execution matters.
The rest is a bonus: positioning, operating models, and how to build a lean tech stack that supports growth instead of creating drag.
Everything here comes from real work. What I’m seeing with partners and clients. What’s breaking. What’s working. And what I’m actively testing in AI-first, ecosystem-led GTM motions.
Subscribing gives you full access to that thinking.
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