100% !!! Great summary of the start up recipe for a partner program Rob! People over engineer programs at the start and the simplest approach is establish a few and get revenue flowing. When people see a successful partnership in play, more will then approach you for participation and now you have a recipe for what success looks like.
100% !!! Great summary of the start up recipe for a partner program Rob! People over engineer programs at the start and the simplest approach is establish a few and get revenue flowing. When people see a successful partnership in play, more will then approach you for participation and now you have a recipe for what success looks like.
Thank you, you summarized the why perfectly “When people see a successful partnership in play, more will then approach you for participation”
Clear, focused partnerships that directly move deals are far more valuable than collecting logos or chasing scale