Why most programs fail because of order, not partners.
Don’t start partnerships if you haven’t figures out your core ICP.
Your partner will definitely not wait until you have figured that out (maybe even go to your competitor).
Be clear. Enable your partners. Otherwise they will never come or run.
Exactly- all GTM motions much have a disciplined and structured approach. Almost an agile like frame work, explore, validate, launch, scale with partnership lens. Some version of this.
Don’t start partnerships if you haven’t figures out your core ICP.
Your partner will definitely not wait until you have figured that out (maybe even go to your competitor).
Be clear. Enable your partners. Otherwise they will never come or run.
Exactly- all GTM motions much have a disciplined and structured approach. Almost an agile like frame work, explore, validate, launch, scale with partnership lens. Some version of this.