The friction point you're hitting on is real: partner teams basically operate like they're outside the building when GTM runs on CRM + Gong as ground truth. If partner data doesn't show up in those systems, it's just invisible to the people making decisions. The Slack/Teams layer is where the action really happens, and if partnerships aren't wired into that flow, they'll always be playing catch up.
Yes exactly - the interesting thing is that I don’t think this is that hard of a lift, more of a reluctance or not understanding how the direct side operates.
Spot on Rob. Partner Tech is only relevant if it’s embedded in existing GTM workflows!
The friction point you're hitting on is real: partner teams basically operate like they're outside the building when GTM runs on CRM + Gong as ground truth. If partner data doesn't show up in those systems, it's just invisible to the people making decisions. The Slack/Teams layer is where the action really happens, and if partnerships aren't wired into that flow, they'll always be playing catch up.
Yes exactly - the interesting thing is that I don’t think this is that hard of a lift, more of a reluctance or not understanding how the direct side operates.